Location: Amersfoort DIS, Netherlands
The people we all rely on to make the world go round – they rely on Thales. In a world that is increasingly fast-moving, unpredictable and full of opportunities, they come to us with big ambitions: to make life better and to keep you safer. Combining a unique diversity of expertise, talents and cultures, our employees design and deliver extraordinary high-tech solutions. With 80.000 talents working in 54 countries, 2500 employees are based in the Netherlands. We are one of the biggest high-tech employers in the field of safety and security.
In the Netherlands, we are located in seven cities: Amersfoort, Huizen, Delft, Eindhoven, Breda, Rotterdam and Hengelo (HQ). Together with an extensive ecosystem of knowledge partners, customers and suppliers, we work on radars for naval vessels, cyber security solutions, transportation systems, communication equipment for land forces, cryogenic cooling solutions, research & development for serious gaming (in collaboration with the University of Twente) and banking and payment solutions.
Position Summary
As Demand Creation Marketing (ABM) Manager, reporting to the Global Head of Demand Generation, and work closely with the regional field marketing managers, regional direct sales, channel sales, Business Development and Global Service Provider teams as well as the corporate marketing team.
The Demand Creation Marketing Manager plays an active role for the sales and channel teams ensuring they are also benefiting from global marketing programs.
Essential Functions / Key Areas of Responsibility
- Develop, execute and measure an integrated account based marketing plan aimed at generating pipeline.. The plan must align with and support the achievement of the overall regional Field Marketing goals.
- Identifying ideal customer profiles (ICP) and buyer personas, for target account selection that align with solutions and product.
- Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.
- Partner with our content team and third-party agencies to create and localize content and messaging and adapt for 1-to-1, 1-to-few or 1-to-many sales and marketing initiatives across the entire buyer’s funnel.
- Identify programs or processes to enable customer success and support new logo acquisition, cross-sell and upsell.
- Lead account intelligence gathering, demand creation, and sales enablement in agreed-upon accounts to support sales goals.
- Align with the sales and regional field marketing managers to understand the market trends in the region and work with existing and customized programs that support our go-to-market strategy.
- Be the expert across all ABM and Demand-Gen program types, supporting acquisition, growth and retention across target accounts.
- Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams.
- Research and recommend marketing techniques and tactics based on changing business demands and recommend innovative and creative marketing approaches for revenue growth
Preferred Qualifications
- BA or BS Degree in or equivalent work experience in the related field.
- Experience with Salesforce CRM Lightening and dashboards.
- Having ABM and/or Intent Buying platform experience (e.g., MPR, Demandbase, Tech Target Priority Engine).
- Experience in the Cyber Security marketing or selling Access Management and/or Encryption products and solutions.
- 5-7 years of experience in marketing at a technology-based organization.
- Demonstrated experience with Salesforce (navigation, campaign tracking and reporting).
- Ability to monitor and report on key metrics and pivoting market plans based on results.
- Prior experience developing regional plans to support account-based marketing;
- Ability to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts) and delivery mechanisms (emails, call downs, and direct mail).
- Provide day-to-day execution and longer-term planning.
- Experience managing live and virtual events (tradeshows, roundtables, advisory boards, etc.).
What's in it for you:
- A challenging job in a great team within our high-tech, innovative work environment. Includes the freedom for initiative and good ideas.
- Competitive salary, holiday allowance, PTO, travel allowance, etc.
- Room for personal and professional growth within our organisation, for example in regards to technical, commercial or international skills.
- Valuable international collaboration with coworkers from 68 different countries around the globe.
Interested?
Apply now! Click on the button below to upload your profile and show your interest.
Diversity Statement
We actively support a working pattern that suits your lifestyle and helps you reach your ambitions. That means that equal opportunities, inclusion and an informal culture are integral to our success. It also means that your well-being and happiness matter to us! That’s why we offer you the flexibility to do what’s important to you; whether that’s part time hours, job sharing, remote working, or the ability to flex your start and finish times.
Security Requirements
In line with Thales' Baseline Security requirements, candidates will be asked to provide evidence of identity, eligibility to work in The Netherlands and employment and/or education history. Some vacancies may require a security clearance which can require further evidence to be provided. For further details of the evidence required to apply for security clearance please refer to the General Intelligence and Security Service.
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